Who Spends More on Valentine’s Day—Married or Unmarried Couples?

On the most romantic day of the year, love can come with a cost—but only for some people, apparently.

According to a recent study conducted by Instamotor, men and women have very different spending habits when it comes to Valentine’s Day. Specifically, the male respondents said they feel more obligated to spend money on the holiday than their female counterparts. And the difference is fairly staggering—while 67 percent of men said they’d tap into their pockets for a gift, only 40 percent of women said they’d do the same.

But how deep into their pockets? Not much. They found that most people (including all female and male respondents who are spending) plan to spend less than $100 on Valentine’s Day this year—in particular, 30.6 percent will spend less than $50, 22.7 percent will spend between $50 and $100 and only 17.9 percent plan to spend more than $100 (but no more than $150).

Another interesting finding: On average, married people will spend more than unmarried people on Valentine’s Day. While only 36 percent of unmarried respondents said they’ll spend more than $100 (up to $300), a whopping 55 percent of their married counterparts plan on spending the same. This is probably due in part to a number of reasons, including the fact that married individuals are more established financially and possibly more committed in their relationships (and thus, more eager to spend the big bucks).  

And those individuals splurging on their partners are—more likely than not—dishing out their cash on multiple things, whether it’s dinner (75.7 percent of respondents said they’d be paying for a meal), a gift (65 percent), a card (42 percent), flowers (36 percent) or travel (10 percent).

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As far as we’re concerned, as long as you and your partner are on the same page regarding your V-Day budgets, feel free to do you.

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